Abstract
This study examines the extent to which entrepreneurial alertness mediates the effects of students’ proactive personalities and creativity on entrepreneurial intention. Drawing on a field survey of 735 Chinese undergraduates at 26 universities, this study provides evidence for the argument that entrepreneurial alertness has a fully mediation effect on the relationship between creativity, a proactive personality, and entrepreneurial intention. The findings shed light on the mechanisms that underpin entrepreneurial alertness and contribute to the literature on key elements of the entrepreneurial process.
Highlights
Given rising unemployment rates and the richer opportunities offered by rapid globalization and marketization, more and more college students are opting to start their own businesses
The present study aims to reveal whether, and the extent to which, entrepreneurial alertness mediates the effects of creativity and a proactive personality on entrepreneurial intention
This is confirmed by the fact that other indices of the four-factor model (RMSEA = 0.078; goodness-of-fit index (GFI) = 0.902; comparative fit index (CFI) = 0.922; Tucker-Lewis index (TLI) = 0.906) fit better than those of the one-factor model (RMSEA = 0.177; GFI = 0.596; CFI = 0.57; TLI = 0.521)
Summary
Given rising unemployment rates and the richer opportunities offered by rapid globalization and marketization, more and more college students are opting to start their own businesses. Hansen et al (2011) have argued that creativity and proactive personality are the main factors influencing entrepreneurial intention because they are closely linked with identifying opportunities; they serve an important function in encouraging new enterprises. It is important to connect entrepreneurial alertness and proactive personality with entrepreneurial intention to provide new Creativity, Proactive Personality, and Entrepreneurial Intention theoretical and practical insights. To tackle this timely issue, we have used a university student sample from the Chinese mainland to examine whether, and the extent to which, creativity and proactive personality are associated with entrepreneurial alertness and intention
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