Abstract
The icon design of mobile APPs could have a crucial effect on success of businesses since the initial contact with a business or service relies on the visual evaluation on the icons. It seems to be a challenge for designers to incorporate all the information within a tiny space of an icon, not to mention how making it attracted. Creativity has thus played its role in winning the game in the market of mobile APPs. Taking advantage of aesthetics, creativity not only makes a product more appealed but saleable in the markets. Similar to product design, icon design requires not only visual aesthetics, but all creative imperatives. In the competitive market, the fact is that there are only a few mobile APPs that have received awareness and survived every year since new product design with visual aesthetics and creativity is not without difficulty. It is the aim of the present research to examine the key factors of graphic design and the effect of creativity on the popularity of mobile APPs across different categories. The research intends to inspect the mobile APP’s key characteristics and visualization. Theoretically, the research contributes to the mobile APPs literature through its findings on dimensional analysis and its relationships with creativity. In addition, results of the research provide useful insights into how companies or services adopt a strategic tactics to make their icon symbols more creative in the market of mobile APPs.
Highlights
For business service, using mobile APPs is no longer an option but requires technology
The icon design of mobile APPs could have a crucial effect on success of businesses since the initial contact with a business or service relies on the visual evaluation on the icons
Creativity has played its role in winning the game in the market of mobile APPs
Summary
For business service, using mobile APPs is no longer an option but requires technology. Selecting and installing APPs have become a norm for APP users and the icon design has become an essential task for marketers to survive. Followed by a cognitive process, a consumer’s perception and evaluation of APP icon are more visualized or image-oriented than brand-oriented due to the icon’s intangibility. Creativity is providing a solution to the concern in APP design, but the questions of how to make it creative still remain no answer. It is the purpose of the study to better understand the cognitive process of selecting mobile APPs and effect of different components of creativity on APP design. Built on multi-dimensional aspects of creativity, the current study has the aims to focus on: first, investigating the elements of creativity on the APP icons; second, understanding of aesthetics and artistic design on the APP icons; third, examining the relationships of characteristics and elements of creativity of APP icons and the APP’s performance
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