Abstract
This paper presents the results from a quantitative survey study in the research and development (R&D) department of company in the automotive industry. The focus of the study has been on exploring the relationship between delivery precision and creativity. Given today's increasingly competitive market, companies must be able to both cut lead times and maintain high creativity and innovativeness in the organization. This study is an attempt to increase our understanding of how one means of cutting lead time, the imposition of high demands on delivery precision, is related to the creation of novel ideas in the industrialization phase of product development. The results point to an interesting relationship in which the imposition of high demands on delivery precision actually increases the perception of the creation of novel ideas. The results have implications for project planning and the role of time dedicated to exploratory tasks in product development.
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