Abstract
In the article the authors stated that management had become one of the major factors in the efficiency and competitiveness of developed countries' economies during the twentieth century. The tendency of scales steady growth and a share of organizational-managerial innovations in the total volume of organization management activity is proved. The essence of the «creative management» concept is revealed as a component of the enterprise management system. The paper aims to analyze the approaches to define the main research directions in creative management and creativity in management. The analysis findings proved that creative management or creativity in management issues is one of the mainstream of investigation in papers devoted to modern management, which formed different scientific directions. The findings of investigation allow concluding that the topic of «creative management» or «creativity in management» wasn't popular among scientists until 2004 according to the WoS database and 2006 according to Scopus. After these years, the numbers of papers were growing up to 2018 throughout the analyzed period at an average growth rate of almost 50% in WoS database and 39% in Scopus database. Using VOSviewer software allowed defining 8 clusters of keywords that analyzed the creative management or creativity in management issues. All of them have close connections. The biggest cluster consists of 60 items and includes the follows big data, commerce, communication, competition, competitiveness, creative management, creative society, information and communication, information society, information management, information system, information technology, knowledge-based system, knowledge management, SMEs, surveys, strategic planning, sustainable development, technological development etc. The second biggest cluster merged the sphere of urban economy and the development of the creative industry. The findings proved that intellectual property rights protection is an important part of creative management or creativity in management issues. Creative management or creativity in management issues is becoming popular in the last decade in analyses.
Highlights
According to UNCTAD, modern development is closely linked with the development of creative industries, one of the world's most dynamic sectors
Scopus and Wos analyses tools allowed identifying the country affiliation of authors of publications in the creative management or creativity in management issues. These analyses demonstrate that the largest number of affiliations in the creative management or creativity in management issues are associated with the following countries: 1) in the Scopus database – the USA, the United Kingdom, Australia and Indonesia; 2) in the WoS database – the USA, the United Kingdom, Brazil and China
The analysis findings proved that creative management or creativity in management issues is one of the mainstreams in the papers devoted to modern management, which formed different scientific directions
Summary
According to UNCTAD, modern development is closely linked with the development of creative industries, one of the world's most dynamic sectors. Since 2004, UNCTAD has promoted a global understanding of the creative economy to promote development through creativity, bringing the «creative economy» problems to the world economy and development agenda. Areas such as advertising, architecture, arts and crafts, design, fashion, film, video, photography, music, performing arts, publishing, research and development, software, computer games, e-publishing, television and radio are key creative economy industry according to the data. That is confirmed by data from Google trends (Figure 1). Florida (Florida, 2011) noted that creativity is a large-scale and continuous practice that
Sign-in/Register to view highlights & summary Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
