Creativity in Digital Design: Differences from Print-Based Graphic Design

Abstract

The aim of this study is to discuss creativity in designing digital media products. It especially looks at the differences between creativity in digital design and in print-based design. It also presents a brief description of the main characteristics and aspects of both creativity in design and creativity in digital design. Some definitions and methods in these areas are also reviewed. The impact that the differences in digital design and in print-based design can have on the designer’s creativity while designing projects is discussed, focusing on three differences: user-centred design approach, design guidelines, and designers’ knowledge of digital technology. This discussion raises three research questions related to creativity in digital design, which are briefly answered and suggested as subjects of further research.