Abstract

The article is devoted to the study of the areas of realization of creative activity, justification of the possibility of creativity as a process of creation of qualitatively new values, mechanisms of creativity, the main of which is intuition. One of the key questions, the answer to which determines the possibility of explaining creativity, is the choice of deterministic or irrational representation of the world. The author makes a reasoned choice in favor of a deterministic view of the world, within the framework of which intuition, and thus creativity, receive an adequate explanation. The research methodology in this article is based on the idea of creativity as a process manifested in the form of intuition, through which the mind reaches areas of world understanding inaccessible to reason based on reproductive thinking. As a result of the research conducted by the author, the key role of intuition in creativity has been established. Intuition, in its turn, is a consequence of isomorphism of forms and laws in different subject areas, at different levels of the universe. A generalization of the use of isomorphism in practice takes the form of the principle of similarity or analogy. The ability of human being to intuition is the result of his multisystem integration into many systems: physical and biological world, social and cultural environment, system of professional knowledge and relations, etc. The representation of the integrity of the world is an imperative of creativity. On the other hand, creativity is an indispensable tool for creating a holistic representation of the world. By virtue of its defining internal mechanisms, everything valuable that creativity gives birth to becomes a part of the holistic world. It can be stated that in the process of creativity the representation of its integrity is implanted (reproduced and used as a tool).

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