Abstract
This study examined aspects of creativity by interviewing a designer and a client group as they reflected on an award–winning design project and their relationship of nearly two decades. The narrative was constructed from semistructured interviews with key informants and an on–site project analysis. The case selection criteria included (1) a professionally recognized design firm and project, (2) access to multiple sources of evidence, (3) authenticity in the reporting of events, and (4) access to the project site. The interview data were transcribed and the narrative structure was constructed and analyzed. Findings showed that the delivery of traditional design services developed into a pioneering of innovative design initiatives that advanced corporate strategy. The case revealed creativity as developmental, showing a mature and concept–driven foundation. Creativity was characterized as complex, a synthesis of apparently dichotomous traits and processes. Finally, creativity also emerged as strategic, enhancing the identity and memorability of the client's product and services. Thus, a narrative approach to design research more fully captures the complexity of real–world creativity that previous methods helped establish and points toward a progressive model of interior design practice.
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