Abstract
Individual creativity has been the focus of long-term research in creative industries. However, few studies have explored the impact on individual creativity from social factors. At the same time, the influence of individual creativity on the existence of subsequent factors in the creative industry is also worthy of further investigation. From a social standpoint, this research aims to explore how social norms affect individual creativity, and how individual creativity affects subsequent leadership. The present research takes creative entrepreneurs in creative enterprises as the research objects, and the structural equation model is used to analyze the data obtained from 202 valid questionnaires. Besides, the mediating effect of individual creativity between social norms and individual leadership is verified. The results show that social norms can effectively promote the generation of individual creativity that has a positive impact on both transactional or transformational leadership. It is revealed that social norms are effective tools for enhancing creativity, answering the question of how creative ideas are transformed into creative work and leadership. Individual creativity plays a mediating role between social norms and individual leadership.
Highlights
The creative industry is an important driver of global economic development and knowledge economy, which brings huge economic benefits and job opportunities in innovation and cultural development
For Hypothesis 5 and Hypothesis 6, the present study proposes that individual creativity will be positively related to transactional leadership and transformational leadership
The present study on individual creativity focuses on the influence of internal factors such as personal characteristics and motivation and on the influence of social factors related to creativity (Grant and Berry, 2011)
Summary
The creative industry is an important driver of global economic development and knowledge economy, which brings huge economic benefits and job opportunities in innovation and cultural development. With strong ambiguity and uncertainty, startups in the creative industry rely more on artistry, uniqueness, and originality (Chen et al, 2018). Creativity has become an important driving force for the success of creative companies. The creative industry puts more emphasis on the importance of entrepreneurs’ characteristics and behaviors. In the process of creative entrepreneurship, creative entrepreneurs are cultural creators and entrepreneurs responsible for their own economic and social security. Research on individual creativity of creative entrepreneurs has become the focus of scholars’ attention, from which the understanding of the relationship between creative ideas, creativity, and entrepreneurship can be enhanced
Sign-in/Register to view highlights & summary Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
