Creativity and Innovation: Assurance for Growth

Abstract

Innovation is a decisive process for the well-being of an organization. The ever-changing economy and know-how will sway society, organizations, and managers according to Drucker (1992). In his view, the knowledge Society will require all its members to have basic computer skills as well as conventional literacy skills; political, social and historical knowledge as well as the skills of learning-to-learn. All giant corporate houses, he believes, will be information-based and in general encompass flatter organizations comprising knowledge specialists (Drucker, 1998). Now days we can observe that most of the organisations have started with Knowledge Training centre to improve the performance level of the employees. This is because knowledge is considered as the bottom of enterprise. Employees have the minds of specialists who do different work and direct themselves. In such an information-based organization, traditional departments will serve several roles: as guardians of standards, as centres for training and the assignment of specialists. Moreover, when a large business organizes around information, it leads to a reduced number of management levels. In his view there are three reasons why large organizations will have to become information based. First due to knowledge workers, who form a growing part of the workforce, are not responsive to common control methods. Secondly, the organization must decide what information it needs to operate otherwise it will be submerged in data. Thirdly is to ‘systematise innovation and entrepreneurship which is ideal knowledge work’.