Creative Ways of Enhancing Foreign Language Linguistic and Cultural Skills for the Students of Economics

Abstract

This study aims to bring to attention the importance of providing creative ideas on how to enhance the foreign language linguistic skills especially for the student of economics, expanding intercultural awareness and knowledge in business and some tailored made exercises which would come to help in this specific study program. Albanian people who speak English are increasing day by day, but most of them show deficiency in their English when it comes to using it in their profession, in regard to their area of expertise. Most of the Albanians learn English at school, then at university level they learn English for specific purpose. Therefore, the universities must make an effort into providing the students with the right textbook (from all the available ones existing in the market), to be used in their tertiary level of studies. This would facilitate the learning process for the students because they will learn and expand their vocabulary in the area they are actually majoring in. Adopting and by making use of the right book, it will enable and promote the use of creative ideas. Technology and multilingualism are ruling over and in the context of a globalized world, specialized languages flourish at an extremely fast pace, and creativity becomes a necessary instrument in the ESP classroom. In Albania, almost all the study programs have English as a mandatory course for the whole academic year and most of the universities offer it in the first and second year of Bachelor level.