Abstract
The proposed study aims to investigate the concept of the creative city: who are the drivers and what are the factors conditioning creativity in cities and how do they stimulate sustainable urban regeneration and innovation. In the framework of the creative clusters of events, the case study serves to illustrate the Milla Digital project in Zaragoza (Spain), in which place identity and creativity play a fundamental role. The urban transformation offered by Expo 2008 is for Zaragoza, the driving force for planning and producing new and sustainable social, cultural and economic change for the city's image.
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