Abstract
Within the development of tourism in the era of new normality, especially for cultural tourism activities which do not only place tourists merely as spectators or connoisseurs, creative tourism is the main destination for alternative tourism, which is expected to maximize the potential for creative tourism for cultural advancement. The main objective of this study is to determine the position based on creative tourism to actualize the cultural advancement in the Yogyakarta Special Region and the Borobudur Temple Area. This study uses a qualitative research method with a case study approach with locations in the Yogyakarta Special Region and the Borobudur Temple area, Magelang Regency. Data collection techniques are carried out by observation and literature study, with a qualitative data analysis model based on theories of tourism development. The results of the research study show that the current stage of the development of creative tourism in the era of new normality in the Province of Yogyakarta Special Region and the Borobudur Temple Area, Magelang Regency is in between the consolidation of involvement between the industrial world and the stakeholders and the development of innovative products for cultural advancement.
Highlights
Nowadays, tourists have changed their tourism journey from buying products into buying experiences
This tourism model has developed from the mass tourism model that only goes to a destination to take pictures and pay the destination a visit
Many tourists are interested in buying products and other creative industry
Summary
Tourists have changed their tourism journey from buying products into buying experiences. There has been a change from mass tourism into responsible tourism. This tourism model has developed from the mass tourism model that only goes to a destination to take pictures and pay the destination a visit. Development of the creative economy nowadays still faces many problems, challenges, and obstacles. The Ministry of Tourism and Creative Economy of Indonesia came up with Rencana Induk Ekonomi Kreatif: New Indonesian Powers through 2025 that has identified seven main issues that will be new challenges for the development of creative economy, which are creative human resources, materials, industrial comhttp://ojs.unud.ac.id/index.php/eot e-ISSN 2407-392X. The Ministry of Tourism and Creative Economy of Indonesia came up with Rencana Induk Ekonomi Kreatif: New Indonesian Powers through 2025 that has identified seven main issues that will be new challenges for the development of creative economy, which are creative human resources, materials, industrial comhttp://ojs.unud.ac.id/index.php/eot e-ISSN 2407-392X. p-ISSN 2541-0857
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