Creative Thinking and Its Influence on the Decision Making Process

Abstract

The aim of this study is to identify the impact of creative thinking on the effectiveness of the decision-making process in the insurance companies operating in Yemen. The researcher contacted 24 insurance companies out of (28) companies operating in Yemen. (270)questionnaires were distributed to the employees of these companies from the top and middle management level, and (218) of them were retrieved for valid statistical analysis. A questionnaire was developed, for measuring the availability of creative thinking in its five dimensions, and measures the level of effectiveness of the decision-making process. The study found a high-level statistical significance at the level of significance (0.05 ≥α) for the availability of creative thinking in the insurance companies operating in Yemen, as well it found a high level of statistical significance at the level of significance (0.05 ≥α) for the effectiveness of the decision-making process. The study reached a number of recommendations: To continue to develop creative thinking skills for managers to inform them of the latest technologies in these fields. To involve the different administrative levels in the decision-making process, and to inform staff of the developments their opposition to them and the speed of their acceptance and direct application without any future obstacles.