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Abstract
The purpose of the study is theoretical and methodological justification and modeling of the process of formation of creative self-presentation skills among future specialists in the field of mass media at the university. A list of skills that determine the effectiveness of creative self-presentation is based on the analysis of works on self-presentation and professional standards of specialists in the field of mass media. The study revealed the specifics of the process of forming these skills at the university. The paper describes a developed by the authors model for the formation of creative self-presentation skills, the effectiveness of which was tested experimentally, a system of technologies and pedagogical conditions for its implementation is proposed. The results obtained in the course of the study are of practical importance, both for educational institutions of higher education, which train specialists in the field of mass information activity, and directly for specialists, whose integral part of work is the creative component.
Highlights
At present, various innovations are being implemented in the educational sphere regarding the content of education, its organization, methods, forms, etc
The distribution of respondents by the levels of creative self-presentation skills convincingly testifies to the significant positive dynamics in the formation of creative selfpresentation skills among students of the experimental group
The number of students who achieved the situational-creative level of formation of creative self-presentation skills increased by 21.4%, in the control group this indicator increased by only 1.1%
Summary
Various innovations are being implemented in the educational sphere regarding the content of education, its organization, methods, forms, etc. They have a significant effect on the system of training specialists at a higher education institution for future professional activities and are determined by the requirements of the labor market. Today, those specialists are in demand who have aptitude for self-development developed at a high level, an aspiration for self-actualization, with a system of competences required for the implementation of professional activities at a creative level. A form of expression appropriate to the professional field is needed to manifest creative potential
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