Abstract

The study of Dong ethnic cultural resources provides the experience basis and method path for the designing and development of cultural and creative products with Dong ethnic-cultural characteristics. In the research, first of all, the Dong culture is mainly taken as the core and the Dong cultural resources are classified. Secondly, it studies the attributes of cultural and creative products and designs and combs the cultural and creative products of Dong nationality. Furthermore, the creative product design model of Dong ethnic culture is constructed, and eye tracking technology is taken as an example to accurately extract the cultural identification characteristics of cultural materials through modern science and technology, and the specific case design is carried out. Through the excavation, arrangement, and induction of Dong ethnic cultural resources, the attributes of cultural and creative products are analyzed, and the design model is constructed to provide ideas for the design of Dong ethnic cultural and creative products, which is conducive to enhancing the value of Dong ethnic culture and cultural and creative products and provides references for the cultural development of other ethnic minorities.

Highlights

  • With such China's rapid economic growth, cultural and creative industries, as an emerging industry, have demonstrated great development potential in promoting the integration of regional economic and improving the development of ethnic minority areas[1]

  • Enhancing the modern design level of national culture is the responsibility of researchers, and protecting as well as inheriting traditional culture is a matter of urgent priority[2]

  • Making perfect national cultural creative products provides a powerful impetus for promoting the development of national cultural industry and tourism

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Summary

Introduction

With such China's rapid economic growth, cultural and creative industries, as an emerging industry, have demonstrated great development potential in promoting the integration of regional economic and improving the development of ethnic minority areas[1]. Through the research on the cultural and creative industries of ethnic minorities, we will continuously explore new paths, create new models, and derive new forms, which will play a significant role in promoting the rapid formation of a new ethnic economic system [1]. This study aimed to excavate, explore, and promote the Dong ethnic culture[3]. With an in-depth understanding of Dong, it is possible to better design and develop cultural and creative products, thereby greatly improving the national brand quality and unique charm. Making perfect national cultural creative products provides a powerful impetus for promoting the development of national cultural industry and tourism

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