Abstract

In the past few decades, creativity has become rather like money: everyone seems to want more of it. And just as we are living in monetarily inflationary times, so too the notion of creativity has undergone a wholesale devaluation. Soon we shall not only be carting away our weekly salaries in wheelbarrows, but the very act of doing so shall come to be called a creative one. Yet however lax popular standards may become, there seems to me to be one aspect of creativity which will remain constant, and that is that creativity is something valuable, and that the notion of creativity is permeated with evaluation. To adjudge something to be “creative,” in other words, is to bestow upon it an honorific title, to claim that it deserves to be highly valued for one reason or another.1 KeywordsPsychological ProcessCreative ProcessArtistic ProductCreative ProductCreative PeopleThese keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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