Creative patterns and their relationships with the functional performance of brand design in light of the vocabulary of sustainable development

Abstract

Man is still in his relentless pursuit to develop all the things around him according to his human standards, in a pattern that insists on completeness, and facts that remain intractable to obey, depending on his disagreement, whether by discovering new theories and materials, or reformulating old forms in proportion to modern visual memory . And the nature of the relationship that binds him with those things was a functional, utilitarian, deliberative, and use relationship, and it was necessary for a person to put all of that under the umbrella of that bewitching magic that we call the creative pattern, making its realization a necessity with the job. As a result of the design dialogue with knowledge, new intellectual principles and theoretical standards were formed, through which the human being was able to obtain a huge abundance of the productive process at the level of industry and creativity, that is, abundance replaced scarcity, which made creativity and employment spread among individuals in an unprecedented way, so art was to abandon That sacred aura that they lived for for ages, and he became to perform another function in addition to his job. Creativity and art live under the constant transformations and changes practiced by the productive process, which are related to the economy, feasibility and capital. In an attempt to link the human dimensions and the environment in the development process, there has become an increasing interest in what is called sustainable development, which aims to find a balance between the economic system without depleting natural resources in finding a new development philosophy that helps in overcoming problems. Considering that the brand is one of the most important public mechanisms that are taken to impose the dominance of sales in marketing, whereby enterprises use it in order to change behavior and penetrate the traditional culture, and through it spread a consumer culture in the heart of disparate societies, it is the source of production forces and through its characteristics and components, the behavior of society can be changed.