Creative industries: visualization of communications and aestheticization of media forms

Abstract

The improvement of innovative technologies has a direct impact on the social space and media market, forcing media producers to update and increase their competences and skills in line with the requirements of the digital age. This is due to the emergence of new professions in media content production, as well as to the recognition of the growing creative and economic potential of creative industries. The aim of the research is to show the relationship between the media industry and the creative industries in the context of their humanitarian contribution to the development of the digital future. The method of selective reading and commenting on sources from different sciences - philosophy, psychology, culturology, semiotics, art history, media communication studies - is used. It is revealed that the introduction of IT-technologies in media production and the adaptation of media in the digital economy make it necessary to revise approaches to the study of humanities and develop a theory of media taking into account the application of interdisciplinary knowledge. It is also concluded that visualisation through the actualisation of imagination is important. In the information environment, the need for visualisation of communications and aestheticisation of modern media forms related to the cultural and historical horizon of the digital age is now prevailing. These aspects are also substantiated, emphasising the importance of the role of creative industries in the digital future, their economic and humanitarian components, which allow society to be imbued with the axiological paradigm of the new reality.