Creative Industries Integrated Clustering to Foster Innovation (Case at Bandung’s Creative Industries)

Abstract

Creative industries capture new economic dynamics based on creativity, skills, and talents. Creative industries grow fast and contribute more to the national economic development. In order to sustain contributions to economic development, creative industries need to innovate productively. One way to encourage innovation is to foster co-creation by strengthening the effectiveness of creative industry relationships with stakeholders, such as the community, consumers, suppliers, and other creative industries, as well as to generate information and knowledge to support them. An integrated cluster will support industry efficiency; better facilities; infrastructure; amenities; services; as well as better protection of the environment and social relationships. Placing creative industries in an integrated cluster will provide better collaboration opportunities that will support co-creation to trigger innovation. This paper will provide a conceptual framework of an integrated symbiosis of creative industry clustering to foster their innovation toward sustainability and high performance using the value co-creation platform concept.