Creative Expression As International Business Research Output: Using Bookmaking to Explore the Impact of Grey Tourism on Indigenous Craft Processes

Abstract

In this interdisciplinary and inter-sectional field project, we introduce a form of research output, book-work, previously unexplored in the business disciplines, as a means by which the impact of grey market tourism on indigenous Namibian craft culture can be explored and conveyed to the academic international business audience. We hope to inspire further scholarly output in international business research across disciplines, relying on creative methods of artistic expression used in other academic fields.