Abstract
This study aims to determine the effect of entrepreneurial knowledge on creative attitudes of creative economy sub-sector Small Medium Enterprises in Kendal sub-district in the context of creative economic development. The population in this study were 129 Micro Small Medium Enterprises in the creative industry subsector. The total sample in this study was as many as 33 Micro Small Medium Enterprises in the creative industry sub-sector. The results of this study indicate that entrepreneurial knowledge has a positive and significant influence on the creative attitude of creative economy sub-sector Micro Small Medium Enterprises in Kendal sub-district, Central Java City, Indonesia.
Highlights
The informal sector has a strategic role in economic development, especially in overcoming poverty and unemployment
Current trends in the development of MSMEs in Indonesia are mostly directed at the creative economy sector which is largely determined by human capital
The results of data processing show that entrepreneurial knowledge has a significant influence on the creative attitude of the creative industry sub-sector MSMEs in Central Java City
Summary
The informal sector has a strategic role in economic development, especially in overcoming poverty and unemployment. This relates to the role of economic education in the informal sector through the transformation of the values and character of entrepreneurship in business activities. Some research results show that business actors in the informal sector are dominated by MSMEs, both in developing countries and in developed countries (Gurtoo and Williams, 2009, Schneider and Williams, 2013, Webb et al, 2009, Williams, 2009a, Williams, 2009b, Williams, 2009c, Williams, 2010). The trend of the emergence of entrepreneurship is due to economic pressure, so that someone is forced to create their own jobs. Current trends in the development of MSMEs in Indonesia are mostly directed at the creative economy sector which is largely determined by human capital
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