Abstract

In recent years, colleges and universities have begun to create their own unique cultural and creative visual image, improving the popularity of colleges and universities while creating their own visual image. Each university has its own school logo, school name, standard word, school motto, school philosophy, etc. Standardized designs such as logo standard color auxiliary colors and standard word combination specifications auxiliary graphics are used in the freshman gift package to form their own visual system. Through the illustration design of the architecture of Hengshui College, the illustration of the gift package is used on the gift package items, constantly impacting the vision of the used population, establishing the university's own image recognition system, and having its own unique taste and style. This topic is aimed at the corresponding creative design of the school opening gift package for freshmen of Hengshui College, which shows the cultural connotation of Hengshui College better and more intuitively, and helps freshmen grasp school information more quickly and accurately and better adapt to school life.

Full Text
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