Abstract

Creativity is an integral and essential part of the fashion design process. Without creativity in design, there is no potential for innovation, which is where creative ideas are applied and transformed into commercial value. The purpose of the current study was sought to identify the challenges student face in Creative Design and Working Drawing and suggest measures that can make the teaching and learning of the course meaningful and effective. The descriptive survey research design was employed as the research design for the study. Questionnaires were the primary data collection instrument. The target population was all students at Ho Technical University. Using purposive sampling technique, a total of 122 students were sampled to participate in the study. The study found that students at the Technical university level find it difficult to perceive the main features of the source of inspiration and immediately link those features to design elements in the fashion domain. It was also discovered that the study found that students have challenges regarding the originality of creative designs as they emerge and how they can enhance creativity during the actual process of apparel design. It was observed that the difficulties encountered by the students relative to their creative design and drawing competencies could be attributed to the unavailability of modern studios with the state-of-the-art architecture that can support practical training of the course. Hence imperative that infrastructural improvements remain critical to the sustainability of the Fashion departments. Keywords: Creativity, Creative Process, apparel design DOI: 10.7176/ADS/81-02 Publication date: March 31 st 2020

Highlights

  • Creativity is an integral and essential part of the fashion design process

  • It is difficult to perceive the main features of the source of inspiration, and immediately linked those features to design elements in the fashion domain

  • This gives the impression that the fashion students at the Technical university level find it difficult to perceive the main features of the source of inspiration and immediately link those features to design elements in the fashion domain

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Summary

Introduction

Creativity is an integral and essential part of the fashion design process. There is no potential for innovation, which is where creative ideas are applied and transformed into commercial value (Munford et al 2012). The fashion and textile industry embroils significant creativity and innovation, satisfying the criteria of both aesthetic design and utility to consumers. Fashion designs may be manifestations of art, culture and symbolism. According to WIPO (2015), globally, fashion is a multi-billion-dollar industry and creates jobs for designers, models, beauticians and make-up artists, producers, textile designers, manufacturers, event organisers and so on. It is further inherently connected to other creative industries, including the arts, film and music. The industry offers exciting and rewarding career opportunities with ever-increasing demands for skilled professionals

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