Creative decision making within the contemporary Hollywood studios

Abstract

This article seeks to contribute to the current debate about the decision-making process within the Hollywood studios and the marketing-driven quest to micromanage the creative process in order to manufacture more consistently profitable films. The author outlines the process to which scripts are subjected in order to determine their suitability for production and how this impacts the quality of the scripts. There are compelling questions about whether the current business model hinders relevant, definitive cultural narratives and how this affects both the quality and profitability of contemporary films. In addition to considering the existing literature dealing with the topic, this article also draws on the author's fifteen years' experience in Hollywood as a screenwriter, agent and producer.