Abstract
The study explores how to innovate creative cultural product design by integrating two explicit cultures’ contexts. The study proposes a four-step approach for developing uniquely innovative cultural products under a bicultural context: 1) Identify cultural context, 2) Survey comparable features of two different cultures, 3) Compare the differences and similarities of two unique cultures, and 4) Negotiate the differences and integration. The case study represented in the demonstration is the critical factor of the proposed approach. The SCAMPER technic was applied to generate creative ideas. The results show that bicultural communication is an essential strategy for fostering design innovation. The SCAMPER technic application helps the study reach developing creative cultural product design in the bicultural context.
Highlights
Several of research find that cultural diversity can cause a physiological effect in the acculturation of societal identities or divide group cohesion and reduce team activity
Voicing different points of view in a team aids in promoting organizational creativity and achieve breakthroughs
This study shows how SCAMPER can be applied in cultural product design
Summary
Several of research find that cultural diversity can cause a physiological effect in the acculturation of societal identities or divide group cohesion and reduce team activity. Other scholars stress biculturalism’s positive effects, including enhancing organizational behavior and promoting creative expansion (Friedman & Liu, 2009). People from various cultures possess different customs and thoughts; biculturalism needs people’s ability to diffuse between two cultural knowledge systems. There is an exchange of different information systems. Such variations invite new understanding and unfamiliar knowledge to the original culture, facilitating different cognition, which forms innovation. Voicing different points of view in a team aids in promoting organizational creativity and achieve breakthroughs
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