Abstract
The key idea of the paper consists in suggestion that globalization focuses on the integration of different cultures under the umbrella of common ideas, norms and values. The globalization’s challenge is the necessity of searching the ways and methods of overcoming the intercultural barriers among different peoples. The purpose of the research is to analyze the issue of creating a symbolic system global culture, the access to cultural code of this system will help the participants of intercultural communication to minimize the barriers that prevent the mutual understanding. The author guesses that symbols can be seen as the creative technology for shaping universal layer of a global culture. To access this “layer” of a global culture, communication subjects must have a common cultural code. The creative information and communication technologies help subjects of intercultural communication to be able to reveal the cultural codes of other cultural systems. The author puts forward the idea of the need for shaping of the universal “cultural knowledge network” on creative digital platform. The knowledge of the symbol system of a global culture can help all peoples to open new perspective of transcultural communication in the context of creating common non-verbal language for mutual understanding.
Highlights
Globalization reflects a historical trend of human society evolution
The purpose of the research is to analyze the issue of creative shaping a symbolic system of a global culture, the access to cultural code of this system will help the participants of intercultural communication to minimize the barriers that prevent the most effective mutual understanding
The subjects of international communication will be able to free themselves from prejudices, stereotypes and other barriers if they use creative thinking to foreign cultures
Summary
Globalization reflects a historical trend of human society evolution. It presents an objective process of increasing interaction between countries and peoples. Globalization inevitably involves peoples in the “network society” (Castells, 2010), namely to the global interconnected whole. This unity is supra-national and has certain principles, norms and standards of functioning. In this connection, the scholars offer the concept of “global community”. The conception of “global community” assumes that the peoples who form the society within and outside of a physical space and “who subscribe to a diverse range of norms and
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