Abstract
The implementation of an efficient and effective strategy, capable of relaunching the economy of a territory and increasing its attractiveness, is now more desirable than ever. Among all possible tools, a particular European discipline has certainly found confirmation in areas with a high presence of quality productions and areas with a high sustainable value supply: the Area Brand. The aim of this paper is to increase the awareness of the readers about these approaches, related to a territory with a great development potential and a high capacity of arousing great interest even among overseas consumers and stakeholders. In particular, we considered the Sicilian territory related to Protected Areas of Messina and Catania, located in the area of "GAL Terre dell'Etna e dell'Alcantara". In this work, the brand implementation process starts with the preliminary phase, specifically with the mapping and evaluation of the production processes that may be useful and functional to a possible targeted integration of this strategy.
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