Creating Value Through Social Issues: Short-Term vs. Long-Term Strategy

Abstract

The level of social responsibility expected by society has risen significantly in recent years. Some companies used to pursue corporate social opportunity (CSO) thinking about how companies engage with significant social shocks over the short-term. These actions are symbolic and empty gestures. We offer 6 strategies for moving forward and for turning short-term social opportunities into long-term strategic value creations. Going beyond corporate social opportunity is about authenticity, impact and long-term strategy. This is a conceptual study aimed to help business leaders better understand their role in the decision-making process and what they need to do to ensure their business can survive in the short-term and thrive in the long-term. Doing so requires their business offering products, services and relationships that help their stakeholders improve their lives.