Creating Social Ventures: How (Social) Motivations and Goals Drive Venture Idea Judgments (WITHDRAWN)

Abstract

Research on the formation of prosocial ventures has attracted substantial interest in the field of social entrepreneurship for more than a decade. Yet, the understanding of how individuals use judgments as a meaning-making process for the assessment of opportunity-related information to create prosocial ventures remains relatively unexamined. The authors conducted an abductive, qualitative study with 34 first-time founders using verbal protocols and content analysis techniques. As a result, the study theorizes a model which reveals how the motivation and subjective goals of first-time founders influence their meaning-making processes during venture idea judgments. The discussion contributes to the social entrepreneurship literature by displaying the relevance of goal-related motivations in the creation of different types of ventures, namely for-profit and social purpose ventures. Finally, it also illustrates that the social identity of founders can be considered as an antecedent to social entrepreneurial intentions.