Abstract
The objective of this paper is to study the concept of shared value and to highlight its practice inside companies. To illustrate this, we developed the case of OCP Group11http://www.ocpgroup.ma/. This group has integrated the concept of shared value in its value chain in order to confirm its position as world leader in the production and use of phosphate and derivatives, and to contribute significantly to protecting the environment and to the societal and human development. Thus, this group was able to develop a good strategy focused on creating shared value on the economic, social and environmental level. The efforts being undertaken on these three areas reflect the importance of the shared value creation in strengthening the company's brand image and its contribution to national Gross Domestic Product (GDP) and the protection of environment. Creating Shared Value is, therefore, the current trend of companies seeking to improve their performance and image towards their stakeholders. The companies have to integrate the social dimension to their mission and to implement innovative actions to meet societal needs in their communities and thus become more competitive.
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