Creating Shared Value at Dutch-Bangla Bank Limited in Bangladesh

Md Rabiul Islam

doi:10.11648/j.ajtab.20170303.13

Abstract

The Creating Shared Value (CSV) concept (creating business value through creating social value by addressing societal unmet needs and challenges) has been appeared as a new way of doing responsible business in the world and formed the core of recent business research. The study strives to investigate reflective insights into the Porter and Kramer’s CSV concept taking evidence from Dutch-Bangla Bank Limited (DBBL) in Bangladesh. The results show that DBBL has been creating shared value through its innovative products and services like mobile financial services, school banking, and agricultural, SME and environment friendly banking. The results also indicate that DBBL has been creating shared value along the three areas of Porter and Kramer’s CSV concept but mostly through reconceiving products and services, and redefining value chain to improve productivity. Taken as a whole, DBBL has been sharing its CSV with different stakeholders for mutual benefits.

Highlights

The idea of Creating Shared Value (CSV) was introduce by Michael E
The novel idea was published in another Harvard Business Review (HBR) article “The Big Idea: Creating Shared Value; How to Reinvent Capitalism—and Unleash a Wave of Innovation and Growth.”
Out of 22 conventional private commercial banks listed on the Dhaka Stock Exchange Ltd (DSE), the study has selected Dutch-Bangla Bank Limited (DBBL) considering: (1) availability of banking services and products that are creating shared value, (2) spread out of operating branches, (3) integration of social and environmental concern into core banking operations, and (4) integration of social activism into mission, vision and core objectives

Summary

Introduction

The idea of Creating Shared Value (CSV) was introduce by Michael E. Kramer [1] in their article “Strategy and Society: The Link between Competitive Advantage and Corporate Social Responsibility” that won the McKinsey Award in 2006for the Best Harvard Business Review Article. The novel idea was published in another Harvard Business Review (HBR) article “The Big Idea: Creating Shared Value; How to Reinvent Capitalism—and Unleash a Wave of Innovation and Growth.”. The idea was further expanded by several subsequent researches such as “Creating Shared Value: A How-to Guide for the New Corporate (R) Evolution;” “Innovating for Shared Value: Companies that Deliver both Social Benefit and Business Value Rely on Five Mutually Reinforcing Elements;” “Measuring The novel idea was published in another Harvard Business Review (HBR) article “The Big Idea: Creating Shared Value; How to Reinvent Capitalism—and Unleash a Wave of Innovation and Growth.” The idea was further expanded by several subsequent researches such as “Creating Shared Value: A How-to Guide for the New Corporate (R) Evolution;” “Innovating for Shared Value: Companies that Deliver both Social Benefit and Business Value Rely on Five Mutually Reinforcing Elements;” “Measuring

Objectives

Methods

Findings

Conclusion