Creating Positive Impact: The Power of Greater Purpose and Consciousness of Connectedness

Abstract

As the idea of business as a positive force in society continues to grow, we ask: Under what conditions do business leaders transform their companies into organizations that create positive value for all stakeholders, generate above-average economic returns, and serve personal well-being, community health, a fair and inclusive society, and a thriving natural environment? This study aims to explore the underlying factors and motivations of business as a force for good, and to identify practical guidance for business leaders wishing to create a positive impact through their organizations. Our prior research led us to hypothesize that a leader’s mindset—or consciousness—is the foundation of a leader’s orientation toward meaningful social responsibility, and that a clear higher purpose for a business galvanizes an organization toward positive outcomes. To test our understanding, we conducted a quantitative, survey-based study to explore the relationship between the consciousness of leaders, the expression of greater purpose as part of the business mission, the relational climate in the company, and the results achieved by the business (economic, social, and environmental). Our findings suggest that leader consciousness has a significant impact on the climate in an organization (which mediates the impact on business results), and that greater purpose is a powerful force impacting relational climate and positive economic, social, and environmental outcomes.