Creating New Strategies for the Changing Sports Business ~The Case of Nippon Professional Baseball~

Abstract

Baseball is a popular sport mainly in Japan, Asia, and the United States, and over the past five years, Japanese baseball teams have made significant changes to the way business strategies are created. They brought content from major league baseball fields and created new content in home stadiums such as Ferris wheels and merry-go-rounds in case of Tohoku Rakuten Golden Eagles. The content to the home stadium they are working hard to create content that will entertain us every day. However, the size of the Japanese and Western sports markets is very different now. The reason is that Europe and America have better ideas than Japan and have a wide range of uses other than sports. In particular, there is income and investment from the private sector and various facilities and equipment, but Japan is limited. We were wondering what impact this changing sports business would have on viewers. Reach different elements such as date, time, event, present, game situation. Using the open data on the official website of the Japanese baseball team and the historical weather data on the weather site, we investigated the effect of the number of spectators on the event factors.