Creating Island Resorts.

Abstract

Tables and Plates acronyms 1 Introduction' The myth of the Tropical Island as an'Earthly Paradise' Why a comparative otudy? The choice of study regions Studying resorts Methodology and limitations SECTION 1 THE ISLANDS 2 The Setting The Two Regions Compared Geography The Whitsundays The Mamanucas Land Tenure and Management The Whitsundays The Mamanucas Environment and Culture Heritage The Whitsundays The Mamanucas 3 Tourism Development - Island-Style History - Growth and Redevelopment The Whitsundays The Mamanucas Entrepreneurs and their Visions The Whitsundays The Mamanucas The Institutional Framework The Whitsundays The Mamanucas SECTION 2 THE INDUSTRY 4 Getting Business for the Pleasure Periphery The Scale and Nature of Island Resort Operations Integration in the Air-Inclusive Holiday Sector Regulation and the Air-Inclusive Holiday Sector Market Size and Main Destinations Domestic and International Air-Inclusive Tours: a Comparison Emerging Structures and Industry Trends Assessing the Attributes of Island Resorts Awareness and Visitation Positioning Target Marketing and Market Segmentation The Marketing Mix Future Marketing Priorities SECTION 3 THE RAW AND THE COOKED 6 Fitting the Image? The Mythical South Pacific - Imaginary since the Time of the Cook Voyages The Triumph of the Visual - Advertising as the Language of Consumption Tropical Islands as the Ultimate 'Gratification' What the Holidaymakers Think 7 Social Engineering? The Social Impact of Tourism Island Resorts as the Realization of an Ideal Community To What Extent Can the Resort Experience be Described as Authentic? Social Interactions at Resorts The Style and Quality of Service The Rise and Rise of the Family 8 Resort Landscapes Resort-goers as Consumers of Landscape Historic and Spatial Dimensions Postmodernism-Island Style Resort Landscapes and Consumption Places a System Approach Consumer and Industry Perspectives 9 Opportunities for Further Research Bibliography and Interviewees