Abstract
This paper examines how Japanese grape wine production has been promoted as cultural heritage, through the collaboration of local official and private actors. In 2018, Japan’s wine making was designated as a national cultural heritage through a governmental program called “Japan Heritage,” highlighting the history associated with wine production in a specific area in Yamanashi Prefecture, a long-standing wine-making region in Japan. In this creation of heritage, historical narratives of wine production have been rediscovered and invented. Essentially, this heritagization strategy is not preserving wine culture but creating one, developing touristic resources and stimulating local economy. The politics of making wine heritage in Japan reveals a national governance of food culture with the goal of making Japan a global tourism destination and promoting rural development.
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