Abstract
<p>This research is concerned with creating a pre-set grid system based on a simple geometrical layout using the three primary geometrical shapes; the square, the circle and the triangle for the purpose of generating sign designs for visual communication purposes. Through an experimental study the research seeks to acquire a constant grid system for designing signs that with its basic geometrical layout forms a reliable system which can be followed to get variable, simple &amp; concrete sign designs for different visual communication media. The research follows experimental research procedures following a significant design process with its steps, presenting design examples through practical work based on theoretical background, till reaching the final design output stating the results &amp; discussion.<strong></strong></p>
Highlights
Since the beginning & the emergence of graphic design, designers have been trying to find and create systems that would assist them through their work to get satisfying & accurate results for their designs
A well-recognized example of this was presented by the Islamic culture where Islamic craftsmen and artists – who were prohibited from making representations of people in holy sites – developed an instantly recognizable aesthetic rule based on repeated geometrical shapes
Throughout this paper the author seeks to present a pre-set grid system in an experimental study based on the use of the three basic geometrical shapes; the square, the circle & the triangle forming a triple-system grid for designing signs & logotypes, that with its basic geometrical layout & symbolic function forms a reliable system that can be followed to get variant, simple & concrete sign designs for different visual communication media & advertising purposes
Summary
Since the beginning & the emergence of graphic design, designers have been trying to find and create systems that would assist them through their work to get satisfying & accurate results for their designs. Throughout this paper the author seeks to present a pre-set grid system in an experimental study based on the use of the three basic geometrical shapes; the square, the circle & the triangle forming a triple-system grid for designing signs & logotypes, that with its basic geometrical layout & symbolic function forms a reliable system that can be followed to get variant, simple & concrete sign designs for different visual communication media & advertising purposes.
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