Creating a Place in Middle America: How Spanish-Language Local News Serves the Hispanic Community

Abstract

A fraction of Hispanic people in the U.S. uses Spanish-language news because a language barrier prevents them using English-language news. Functional theory suggests ethnic media serve ethnic community needs ignored by mainstream media. Research on how Spanish-language news serves U.S. Hispanic communities and differs from English-language news typically studies large, politically liberal cities with large Hispanic populations, neglecting Hispanic people living elsewhere. Content analysis of local newscasts to assess differences between network-affiliated, English-language television stations and the Telemundo affiliate serving a mid-sized, midwestern, politically conservative market addresses these limitations. An analytic framework derived from functional theory categorizes community needs as informational and representational. Results show significantly different agendas between Spanish- and English-language news. Spanish-language news airs more human interest and government stories and fewer crime stories. It addresses unique informational needs, helping orient newcomers and airing government stories that sustain ties to Spanish-speaking countries. Regarding representation, results show Hispanic people are invisible to a greater extent than they are negatively portrayed in English-language news. Thus, Spanish-language local television news serves the Hispanic community by making it visible to itself. However, Spanish-language news focuses on the Hispanic community rather than being a general news source, supplementing rather than substituting for English-language news.