CREATING A CORPORATE ENTREPRENEURSHIP STRATEGY FOR COMPETITIVE ADVANTAGE

Abstract

Current competitive environment is rapidly changing. In today’s business environment, organizations are having an increasingly difficult time in creating competitive advantages. The main reason for this is the ease in contemporary business life for organizations to reach the same or very similar resources. Firms need innovation to create and sustain success and effectiveness. In such a highly competitive business life, the importance of creating competitive advantages for organizations based on unique resources is increasing. Corporate entrepreneurship strategy is essential and vital for achieving strategic goals of firms. Thus, organizations can form competitive advantages by taking advantage of their employees’ intrapreneurship skills. A competitive advantage based on corporate entrepreneurship strategy will benefit the organization in a not easy to imitate form. In this study, we discuss corporate entrepreneurship as a key tool of competition. Corporate entrepreneurship, which is becoming ever more important, is aimed to transform into a strategy for fostering competitive advantage. Through the novel model presented, the antecedents, the process, and the consequences of corporate entrepreneurship strategy are highlighted and the impacts of such a strategy on competitive advantage are discussed.