Abstract
Presenting at the 2014 North Carolina Serials Conference, Ginny Boyer and Virginia Bacon of East Carolina University (ECU) discuss how the three libraries on campus—Joyner Library, the Music Library, and Laupus Health Sciences Library—created a brand and an accompanying web framework to transform previously disparate user experiences into a unified whole. They begin by explaining some of the roadblocks that historically had stopped collaboration and then outline what techniques and circumstances helped overcome these issues. Of these techniques, they devote the most attention to the creation and gradual adoption of an official ECU Libraries brand via the development of a logo and a consistent template for all web pages. Finally, they detail the future of this project, including plans for in-depth user assessment.
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