Abstract
In this paper, a Customer Requirements Elicitation and Management System (CREAMS) is proposed to effectively support product conceptualisation decisions by integrating various multidisciplinary requirements and concerns. A two-module CREAMS has been established for the purpose of eliciting and managing customer requirements for developing product concepts. During the process of customer requirements elicitation, the web-based survey is utilised to obtain customer information. The Intelligent Agent (IA), which consists of a pattern recognition engine and a query engine, is employed for further customer requirements evaluation and management. The system has been validated using a case study on the design of a wood golf club head.
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