Abstract
Pottery-making is one of the oldest crafts deeply rooted with India’s rich cultural heritage. Nohar, a town in Rajasthan and a rich pottery centre is renowned for unique pottery styles. With the objective of assessing the socio-economic status of potters in Nohar and understanding the awareness about government initiatives like KSY and PMAY among the potter community, 56 potters were selected through purposive and snowball sampling and were personally interviewed. The study concludes that the majority of participants fall under lower middle group in Kuppuswamy Socioeconomic Status (SES) scale emphasizing the importance of tailored policies for socio-economic development. The dual role of potters engaging in agricultural activities and the migration to semi-rural settings indicates the craft's adaptability to changing lifestyles while preserving its traditional essence. Low awareness about the schemes like KSY and the PMAY indicates the need to enhance awareness and understand potential gaps in implementation.
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