Abstract

The purpose of this article is to enrich our conceptual understanding of ethnography through principles of design by offering a blueprint for ethnographic ways of knowing. Drawing on published ethnographic research, this article develops and defines principles of design that help facilitate the process and product of ethnographic research. Through the metaphor of an architectural blueprint, we consider the epistemological value of identifying foundational principles supporting ethnographic research and writing. The architectural blueprint offers a foundation for creating, writing, revising, teaching, and evaluating ethnographic scholarship. The article closes with a discussion of the utility of the metaphor as well as how other metaphors that currently guide ethnographic research could be used in tandem with the blueprint metaphor.

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