Cracking the Marketplace of Ideas

Abstract

Philip Delves Broughton is a journalist, management writer, and best‐selling author of two books. Philip was a journalist with The Daily Telegraph for ten years, latterly as Paris Bureau Chief (2002–04) before he took an MBA at Harvard, which became the subject of his first book, the best‐selling What They Teach You at Harvard Business School. Philip writes regularly for The Financial Times, The Wall Street Journal and The Spectator. From 2009–2010, he spent several months at Apple writing case studies for Apple University, its internal management program, and now works with The Kauffman Foundation for Entrepreneurship and Education. His most recent book The Art of the Sale: Learning from the Masters about the Business of Life is an ‘insightful scholarly treatise on sales’ with a global perspective on this critical business function.