Cracking the Code of 21st Century Digital Marketing Challenges: The Consumer\'s Perspective

Abstract

Abstract: Digital marketing has revolutionized the way consumers interact with brands and purchase products and services. The COVID19 pandemic has further accelerated this transformation, compelling businesses to heavily rely on digital channels for reaching and engaging their target audience. This study examines the challenges faced by consumers in the realm of digital marketing from their perspective. Additionally, insights into consumer spending habits and the challenges they face in the digital marketing world are revealed through monthly expenditure data. Furthermore, payment mode information suggests that issues of trust, security, and familiarity with payment methods are closely related to consumer difficulties in this field.