CQ: Creativity quotient for climates, attitudes, and thinking skills with eye-tracking

Abstract

This article examined a new creativity test designed for engineers, CQ: Creativity Quotient for Climates, Attitudes, and Thinking skills with Eye-Tracking. The creativity quotient expanded and enhanced both the figural and verbal Torrance Tests of Creative Thinking skills. Creativity quotient added new, more comprehensive measures of creative climates, attitudes, and thinking skills that comprise Kim’s creative climates, attitudes, and thinking skills model of creativity. Additionally, its patented online eye-tracking technology assesses test-takers’ creative-attitude and thinking-skill tendencies by tracking the changes in test-takers’ pupil diameters, eye-blink frequency, micro-saccade rates, fixation durations or curves, and smooth-pursuit movements. Finally, the creativity quotient assesses creative thinking skills using pattern-recognition technology to instantly and objectively analyze and score test-takers’ drawings, which previously required trained human scorers. Upon completion of the creativity quotient, test-takers receive a detailed, comprehensive, itemized report about the strengths and weaknesses of their climates, attitudes, and thinking skills along with individualized advice on how to enhance their creativity to achieve an innovation.