Abstract
PSY’s “GangNam Style” got the most views on various search engines for music around the world in 2012. The world has tremendously caught on the “GangNam Style” across borders regardless of race, nation and culture. “Oppa GangNam Style”, this lyric of the song by a funny Korean singer who looks fat with sunglasses has been hummed everywhere over the world. Main interest of people also has focused on this song recently. The song, “GangNam Style”, enraptured the world in a few months. A music video of “GangNam Style” was a huge hit on a great variety of video websites as well. Take “YouTube”, the most famous websites in the world, for an example. On this websites, PSY’s music video got about 1.8 billion views. It was listed as the largest number of “like” clicks on YouTube in the Guinness Book of World Record. Therefore, this article analyzes this case on the spread of PSY’s “GangNam Style” through the new mass media in order to determine reasons to hit the world as well as backgrounds to be popular. Due to this research, we can expect to predict a future trend of international spread through the new media.
Highlights
PSY’s “GangNam Style” got the most views on various search engines for music around the world in 2012
It can be said that the success of "Gangnam style" is microcosm of the trend of the current popular new media
PSY is comparing Gangnam-gu, Seoul to Beverly Hills, California and Manhattan, New York, while in "Gangnam Style" music video, PSY is wearing a pair of black sunglasses with shorts on, sitting on the chair backing the beach
Summary
In 2012, if there is a modern young man who does not know what “Gangnam style” is, he would inevitably be belittled by the people around him. The famous "Gangnam style" was truly a stunning phenomenon. Many people find it interesting that such relatively ‘vulgar’ lyrics and arrange like "Gangnam style" can be accepted by the public. 2. Analysis of the Current Situation of New Media Communication behind “Gangnam Style”. The success of the "Gangnam style" is multifaceted, because of its own style of composition and characteristics, and the way in which the new media of today is spread. It can be said that the success of "Gangnam style" is microcosm of the trend of the current popular new media. The author will analyze the success of "Gangnam style" through ICT's CNPT model
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