Abstract

The study facilitates digital nomadism for tourism research and recognizes a unique product offer on the market: the combined coworking and coliving space in compelling or exotic destinations. The aim of the study is to explore the experience of coworking and coliving by digital nomads and identify valuable elements. Qualitative interview data are used to analyse combined coworking and coliving space environments from the perspective of digital nomad tourists. A better understanding of digital nomad preferences may help destinations and business owners to attract digital nomads during and after the pandemic. The study’s findings, perceived advantages and disadvantages of coworking and coliving spaces, may serve as a guideline for targeting digital nomads.

Highlights

  • Numerous coworking hotspots worldwide attract digital nomads; some examples include Bali, Lisbon, Mexico City, Barcelona

  • This study aims to explore the experience of a combined coworking and coliving space during travel and acknowledge elements that digital nomads most value

  • This paper contributed to the body of knowledge by identifying elements that are valued in coworking and coliving space during travel

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Summary

Introduction

Numerous coworking hotspots worldwide attract digital nomads; some examples include Bali, Lisbon, Mexico City, Barcelona. A more recent trend is in work-travel coliving spaces as a part of the coworking in exotic environments or places promising exploration of a new place or benefits of warm weather, beaches, or a calm environment for recreation [1]. The destinations and hospitality industry may benefit from gaining a better understanding of the role of coworking and coliving for digital nomad tourism. It is worth opening a conversation about the new type of attractions to facilitate digital nomad travel’s institutionalization for tourism research. The study questions which factors affect digital nomad’s choice to stay in the coworking and coliving space

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