Covid-19 Sonrası Konaklama Tesislerinde Yeni Uygulama: Güvenli Turizm Sertifikasyon Programı

Abstract

Covid-19 pandemic, as in many countries in social and economic activities in Turkey has affected in a negative way. One of the sectors that felt the most consequences of this effect is the tourism sector. Crisis management and precautionary policies are implemented in order to prevent possible problems that may arise in the tourism sector as in other sectors. The measures taken by both the state and the society in order to control the pandemic have been named as "New normal" and a new era has begun. The Ministry of Culture and Tourism has implemented the 'Safe Tourism Certification Program', which extends from tourism workers to visitors in Turkey, by taking a series of measures to ensure that all visitors have a holiday within this scope.The purpose of this study is to examine the Safe Tourism Certification Program, which includes the practices taken in the accommodation facilities with the circulars containing the sector-specific measures issued by the Ministry of Culture and Tourism. In the light of the evaluations, at the end of the study, it is revealed that consumers prioritize health and hygiene factors apart from their previous habits in the travel decision and purchasing process and make travel decisions according to the precautions taken.