Abstract
The Entertainment Industry underwent a drastic change during the Covid-19 pandemic. The movie theater industry was especially hard hit, as it temporarily lost most of its customer base to general panic and uncertainty as a result of the pandemic. This study aims to determine what long-term effect the Covid-19 pandemic has had on the Movie Theater Industry. To assess any change in the public's view of Movie Theaters, an online survey was distributed among 11th and 12th graders in a West Texas High School, which asked participants to respond to a set of questions inquiring about past and present entertainment habits and expectations. Analysis of the responses demonstrated that the opinion and future likelihood of visiting movie theaters for entertainment had decreased notably, over the course of the pandemic, potentially giving rise to more convenient entertainment alternatives, and implying that the movie theater industry will likely need to adapt and alter the experience they provide in order to retain their audience. Further research is needed to look closer into the economic and social impacts of the Covid-19 pandemic.
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