Abstract
The article comments on how poor connectivity has made it difficult for people in hard-to-reach areas to adopt new ways of working during the pandemic and how government and ISPs need to collaborate to solve the issue. It highlights how Covid has laid bare the need for urgent action on rural broadband. The following concepts are covered: socio-economic effects, epidemics, innovation management, Internet, optical fibre networks, commerce, economics, home working and home networks.
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